| 週次Week |
日期Date |
主題Topic |
單元主題Unit |
備註Remark |
| 1 |
09/14 |
課程介紹、評量標準、課堂要求及報告分組
Introduction to the nervous system
|
|
|
| 2 |
09/21 |
Business psychology and mental functions.
|
|
|
| 3 |
09/28 |
(放假)The mechanisms of decision making.
|
|
|
| 4 |
10/05 |
Rewarding reinforcements
|
|
|
| 5 |
10/12 |
Research paper discussion, review and presentation I
|
|
|
| 6 |
10/19 |
Research paper discussion, review and presentation II
|
|
|
| 7 |
10/26 |
Marketing and Consumer
Psychology
|
|
|
| 8 |
11/02 |
CDP Model
|
|
|
| 9 |
11/09 |
(期中考) CDP Model
|
|
|
| 10 |
11/16 |
Consumer Learning
|
|
|
| 11 |
11/23 |
Low Involvement
|
|
|
| 12 |
11/30 |
Consumer Attitude
|
|
|
| 13 |
12/07 |
Human decision system
決策系統
|
|
|
| 14 |
12/14 |
Thought and behavior
思考與行為
|
|
|
| 15 |
12/21 |
Financial Management by Psychology I
心理學觀點的理財 I
|
|
|
| 16 |
12/28 |
Financial Management by Psychology II
心理學觀點的理財 II
|
|
|
| 17 |
01/04 |
Investment Behavior by psychology I
行為投資 I
|
|
|
| 18 |
01/11 |
Investment Behavior by psychology II
行為投資 II(期末考)
|
|
|
